This is in response to a question by Ray Kemp on composing and opportunites in Production Music libraries:
Thanks for your comment. Yes I will gladly shed more light on why it's a good idea to join our roster of composers.
Firstly i must make it clear that we don't sign anybody on an exclusive basis like some song publishing companies and doing so, depending on what they're offering you, is usually a waste of time and at first should be done on a song by song basis to see how it works with that publisher. Thats the song side.
What we do is publish and exploit works in our Production music library catalogue. Simply we would hear demos from composers of all or most genres and then if we like what we hear then we would ask them to create an album of their strongest ideas into a conept, for example a cartoon/comedy album or movie trailer themes etc. Then once we have the mixes and final versions (all done by the composer in most cases) then we make the artwork, master the audio and send it out to our large database of clients around the globe. And THAT is they key to your question. We have spent over 11 years compiling a database of exactly the *Right* people to send production music to. Also it is updated on a month to month basis as people in the business move around a lot.
So getting into this business can be extremely rewarding as within say 2 months of finishing your album, it can be sitting on the desk of the best music supervisors, producers etc in the business waiting to be used on a promo, commercial, programme theme, Ident, which is where Music Candy is used a great deal speciffically in our base territory, the UK. The royalty rates are good for TV music and in fact for Radio, commercials etc.
One final thing to mention is that with Broadcasters, ad agencies etc making cuts in budgets with the bad economy, more and more production music is being used as most big media companies pay collection societies for blanket usgae of our music and less hefty budgets are being spent on licensing an expensive track from a well known artist. . and that is obviously good for us composers.. right?