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I'm very interested in hearing about members' experience with cold calling.

Does it work for you?

How do you approach it?

Do you have any tricks or methods?

Any good stories?

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A very difficult proposition, even for those of us with experience.....

My success rate is about 5 - 10%, and that's because I always try to get a
face to face meeting, even if I have to travel.

Rules:

1. Figure out who you need to reach before you call, and what you need to say.
An outline is not a bad thing to have in front of you.
2. Be polite and professional - get to the point and wrap up quickly.
3. LISTEN both to what's being said and what's not.
4. Accept that you may never reach some people by phone.

And there are always stories, but never enough time to tell them all! ;-)

Good luck!

- Scott
Hey Scott,

Thanks for the reply - excellent words of advice. Do you call places based on the work they do and that they produce stuff that you specifically want to work on, or is it more of an information gathering thing? If you are going to make a bunch of calls in a week, how do you manage your time - do you have specific goals or is it more of a shot-gun approach?

Cheers,

Adrian
Depends on my position - information (esp. names) is really important, but so is knowing their needs, what they've done, what they're doing; etc.

I try to set new short term & long term goals every year, adjusting for changes in the realities we all face...
You can be a little more 'shot-gun' if the relationship is established.

- S
Thanks again for your time and thoughts - much appreciated!

Cheers,

A~

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